Joyce Ababio is an award winning fashion designer of choice, when it comes to Kente, Bridal and Evening wear. She has developed a signature style that embodies elegance and an imaginative spirit. From her debut fashion show in 1992, “Catwalk Extravaganza”, she has demonstrated her creativity and tenacity as a leader in the fashion design industry. Ms. Ababio has been awarded many accolades for her creativity and ingenuity as a designer. Some of her achievements include, Best Formal Evening Wear Award, Miss World (1995, Sun City), Ebony Award for Bridal and Pageantry (1999), Best Evening Wear, Miss Ghana (2000), Best Formal Evening Wear, Miss World (1995), Fashion Contributor Award in Education and Mentoring, Ghana Fashion Awards (2012) and the esteemed, Life Time Achievement Award, Glitz Africa Fashion Week (2013).
She has exhibited her designs through solo shows (1994-2003) alongside well know Ghanaian designers like Ozwald Boateng. She has designed costumes for most of Miss Ghana competitions, such as; Matilda Alomatu, Miss Ghana 1994, Manuela Medie, Miss Ghana 1995, Shiela Azontaba, Miss Ghana 1996,Marian Sugri Bugri, Miss Ghana 1999 and Efua Hawkson, Miss Ghana 2000. She has designed garments for elite members of society including several ﬁrst-ladies of the republic.
Ms. Ababio was the ﬁrst to redesign Kente cloth in patterns and colors that reﬂected a modern yet vintage look, in which the younger and older generation embraced. In 2003, she released this new line of redesigned Kente and showed that she is a force to be reckoned with in the Ghana fashion design industry. Ms. Ababio is an alumna of Achimota School, one of the elite schools in Ghana. After her secondary education, she gained admission into the St. Cloud State University in Minnesota, USA, where her major was in Medical Technology. However, her love for high fashion and haute couture made her abandon this course to obtain a degree in Fashion Design at the Texas Women’s University in Dallas.
After spending many years as a prominent designer in the Ghana fashion industry, she turned to share her talents with others. “I dreamt of a grand-structured fashion institution because of the lack of professionally trained and conscientious workers in the fashion ﬁeld in the country…a place where learning is exciting and challenging and always at the forefront of what is happening in the world. I envisioned a place where thousands of people can come to focus on and learn what they love. The college would be imaginative, reality-based, and provide a great education.”
She established the Vogue Style School of Fashion and Design (VSSFD) in 1995 and officially opened in 2000. The school has become one of the leading fashion schools in West Africa with students from Nigeria, Zimbabwe, Togo, Liberia, Ivory Coast, USA and UK. The aim of the school is to ensure that the right caliber of designers emerge from Ghana. The school, which has been in existence for eighteen years, has prepared over three thousand students for the Ghana fashion industry, As a testament to the excellent teaching provided, many students found that with the skills they acquired from VSSFD, it was easier for them to enter the job market. Over one thousand alumni of VSSFD started their own business, thereby providing employment and wealth creation in Ghana.
Joyce Ababio College of Creative Design (JACCD) offers degree and diploma programs, which hitherto was offering only certificate courses. JACCD is accredited by the National Accreditation Board of Ghana and affiliated to the University of Cape Coast in Ghana.